We’re going to show you what makes a website such a powerful tool, and how a web designer in Port Macquarie should use strategic website design to leverage your business goals.
Your website should be backed by a deep understanding of who your customers are, the pain points they’re facing, and the messaging they’ll be most responsive to. Any web designer worth their salt should be gathering as much of this data as possible – then use it to build your website strategically.
But many business owners and low-quality web designers still ignore the value of a customer-centric website. If your web designer takes the latest web design trend and slaps it onto your site, without researching what your customers are into, you’ll end up with a fashionable website that fails to connect with the people who use your services. At the same time, business owners who orient a new website around their own personal preferences are shooting themselves in the foot.
You’ve probably heard the phrase ‘know your customer’ a bunch of times before. KYC marketing is cliche, but that’s because it’s the cornerstone of small business success – 80% of customers prefer to buy from businesses offering a personalised experience.
A Port Macquarie web designer should ask you about your ‘customer personas’, and guide you through the exercise of creating them.
Customer personas are characters based on the groups that use your services the most. Your new website should be built to target these personas in order to increase sales leads and maximise conversions. Customer personas use demographic factors such as age, gender, occupation, and location, as well as psychographic factors such as personality, interests, hobbies, values.
Let’s say you’re a financial adviser, and your target audience is a wealthy couple approaching retirement. They have high-paying jobs, more conservative political views, and enjoy lavish overseas trips. A professional colour scheme (black, white, with one other colour), photos of stunning holiday destinations, and messaging focused on financial freedom and peaceful living is going to win this target audience. Hopefully it goes without saying that memes and other ‘millennial’ content won’t be effective…
SEO: what every Port Macquarie web designer claims to do.
Optimising your website for search engine ranking involves finding the search terms and keywords used by your target audience, then using those keywords in relevant and informative website content.
To separate the wheat from the chaff among web designers in Port Macquarie, you should ask how their SEO strategies work – and request evidence that the process has been effective for other websites they’ve designed.
There’s a lot more to website SEO than just keywords, give us a call if you’d like to find out more.
Perfect UX takes a visitor to the exact page they were looking for. Your homepage should direct customers to where valuable information can be found throughout your site. They can get to what they require as quickly as possible – and you’ll be rewarded for offering a fluid experience with customer loyalty.