Before you begin a significant endeavor like launching a new website, do yourself a favour by defining the overarching goals of the project and mapping out how you’ll achieve them.
Make An Outline
What are your goals for having this website? They might be to:
- Sell products
- Advertise services
- Grow your audience
- Educate potential clients
- Book appointments
Just writing these targets down will help you, and the professional you hire, form a strategy around every element of web design that’ll be used on your website.
With these goals in mind, every decision you make – from colour schemes to content to call-to-actions – will take your business further towards these goals.
Sketch It Out
You might not think of yourself as an artist, but they aren’t the only ones who can spew their ideas onto paper through sketching. Go ahead. Download that intuition and throw it out on paper.
If you want to collaborate with your management team, or just vent out some of the ideas that have been brewing in the back of your mind this year, taking the time to sketch out your web design ideas will give your web designer a direction to follow.
We have all had those lightbulb moments that tend to fade just as quickly as they fell upon us. Write them down! If you use them later, great! If not, who cares. Just write them down.
Gather Important Documents
Does your business have brand guidelines or company photography? Have you been creative on Pinterest and built a mood board for your new website? Create a digital, shareable folder so you can easily share this important information with your web designer.
This will help speed up the web design process and make sure the final product aligns with your other marketing collateral – so online visitors can recognise your business and appreciate your new online presence!
The best websites make it effortless to find the information you want. Creating a simple yet persuasive UX (user experience) will maximise your conversion rate.
Wait, that was a jargon word.
Let’s translate that real quick along with a few other terms you should know about:
The percentage of website visitors who take the desired action
Visitors who click “buy now”, “contact us”, “subscribe to the newsletter” or “book appointment’. They’re taking the next step to becoming a customer.
Increase conversion rate
The number of visitors who click on a link that takes them to your website
After reading one of your blogs or ads on social media, customers click “Contact Us” or “Find Out More” to visit your website
Increase conversion rate
The number of visitors who leave your website without taking any action
Someone lands on your website doesn’t like the homepage, and either clicks away or closes their tab.
Minimise bounce rate
With a winning combination of web design and web content, you can create a clear pathway through your site that takes visitors in the direction of the information they want – and the desired action you want them to take.
Label Menu Clearly
Create a helpful menu so the customer can navigate the site easily. The more straightforward and organized your website is, the better the online presence it will have. Remember, every click is one step closer to a new client, reader, or customer.
Have Clear Calls-To-Action
Every section of your website should incite a desired response from the visitor. Call-to-action buttons help guide the reader to the information they need and the
Attractive Font & Colour Scheme
Search Engine Optimization
Conclusion – We Can Help You Out